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Campaigning for accountants who think+create
[2008-9-30]

Accountants who combine logical and lateral thinking are the cornerstone of a new drive by CPA Australia to demonstrate the £¶#118alue our members add to business. 
 
CPAs drive business success through their technical expertise and ability to see the bigger picture... it's this unique combination (think+create) that drives employer demand for CPAs.

Our purpose is to create a career advantage for members, we do this by:

  • providing a £¶#118alued designation that is internationally recognised and portable
  • enabling the exchange of knowledge that emphasises strategy, leadership and international business

Together, this provides unlimited opportunities for members and employers.

The campaign, think+create, demonstrates that CPAs take a holistic approach to driving business success.

It was launched Australia-wide in mid September, with the key audiences being employers, members and potential members.

Media advertising includes billboards, tram / bus stop shelters, TV and magazines. A special website 'thinkpluscreate.com' has been developed to support the campaign, which also features prominently in INTHEBLACK and Real Business.

CPA Australia has previously run advertising campaigns that have reflected the diversity of our membership, inspirational role models, and the opportunities and excitement accounting offers as a career. The new think+create campaign is intended to further increase awareness of how accountants operate, and the £¶#118alue they add to business.

Further information


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